In 1980, when WRVR changed from jazz to country music, WVNJ began playing jazz music after 8 PM. It featured an instrumentally based easy listening format (also known as beautiful music or, more commonly, "elevator music") consisting of instrumental versions of familiar songs with several soft vocal hits added per hour. The station, using the moniker "WVNJoy", focused on serving northern New Jersey rather than New York City. On June 1, 1961, WVNJ-FM signed on from the AM site in Livingston, New Jersey, moving a few years later to West Orange, New Jersey. The FCC opted to award the station to Newark, as it found that a second major FM service for Newark was more equitable than a 14th for New York City. It came up against a competing application for the frequency from none other than WMGM, proposing operation in New York City.
In 1958, Newark Broadcasting, owner of WVNJ (620 AM), filed with the FCC for a new FM station on 100.3 MHz at Newark. The station shut down in February 1955 and surrendered its license to the Federal Communications Commission. After WHN changed its call-sign to WMGM in 1948, WHNF followed suit by changing their call letters to WMGM-FM.
The station (by this time broadcasting on 100.3 and known as WHNF) was co-owned with WHN, played easy listening music. 100.3 MHz was initially home to New York's fourth FM radio station, which signed on the air June 1, 1942, as W63NY at 46.3 MHz in the old FM band.
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